One of our favorite times of year falls on International Credit Union Day, which typically is celebrated on the third Thursday in October. This year, International Credit Union Day was on Thursday, October 20th.
What is International Credit Union Day?
International Credit Union (ICU) Day celebrates the spirit of the global credit union movement. The day is recognized to reflect upon the credit union movement’s history, promote its achievements, recognize hard work, and share member experiences. International Credit Union (ICU) Day has been celebrated since 1948.
The ultimate goal is to raise awareness about the tremendous work that credit unions and other financial cooperatives are doing around the world and give members the opportunity to get more engaged. The day of festivities for credit unions and financial cooperatives globally includes fundraisers, open houses, contests, picnics, volunteering and parades.
What was this year's theme?
This year, International Credit Union Day’s theme was: “Empower Your Financial Future with a Credit Union”.
How did RMLEFCU celebrate International Credit Union Day this year?
To celebrate International Credit Union Day this year and empower our members’ financial futures, we did two things:
A Social Media Giveaway: We couldn’t think of a better way to help empower our members’ lives than by sharing tried and true golden nuggets of advice from our team. Throughout the week, we posted videos on our Facebook and Instagram pages with important pieces of advice that can benefit all our members. We encouraged members to comment their thoughts on each piece of advice in the comments section of each post, which automatically entered them into our ICU Day Giveaway. The winner was selected at random, and was awarded a Starbucks gift card, cool RMLEFCU goodies, our “Be Prepared” guide, and more.
An In-Branch Celebration: On Thursday, October 20th, we shared coffee, morning treats, and RMLEFCU swag with our members at every branch to get into the spirit of ICU Day.
We love celebrating ICU Day each year because it’s just another chance to show our members how much we appreciate all that they do.
Visit our Facebook or Instagram pages and look for our ICU Day videos for great pieces of advice on empowering your financial future! Even better, if you’re looking for personalized advice, stop by any one of our RMLEFCU branches and speak to a Certified Financial Counselor.